"1st Choice Mall"
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This page is merely a comparison, for you, of Advertising Rates
from OTHER INTERNET "WEB SITE" COMPANIES. *
*All data was taken from Internet Business Report.
Wired/Hotwired
Basic Rates:
$30,000/ eight-week minimum; 24 week maximum contract.
Package:
One-inch tall banner on section header plus five additional pages.
Two week rotation cycle. Extra pages can be added on.
Content:
Wired's editorial content, focus on cyberculture and digital devices,
and forums with industry players.
Advertisers:
Club Med, Zima (Coors), MCI, Sprint, AT&T, IBM, Silcon Graphics,
Saturn, Volvo.
Comments:
HTML copy can be changed once a week at no extra cost. Frequency
discount on Wired magazine print ads.
Netscape Communications/Netscape.com
Basic Rates:
Three main sponsorship programs. Contracts range from $15,000 to $30,000.
Package:
Each program based on page traffic. Ads rotated among pages designated
under each program.
Content:
A Web industry haunt, featuring browser news and Internet resources.
Advertisers:
EDS, Adobe Systems, Ziff-Davis, AT&T, Individual Inc., InternetMCI,
Internet Shopping Network, Portal, PSINet, Silicon Graphics,
Sun Microsystems, MasterCard.
Comments:
Will always be a high traffic Web site. Netscape browser defaults to
netscape.com unless changed by user.
America Online/Global Network Navigator
Basic Rates:
Based on traffic. Most popular pages start at $7,500 per week.
Package:
Ad buys are rotated depending on package and space is also
available throughout several GNN online publications.
Content:
Internet resources oriented. Features NCSA What's New Page
and numerous magazines.
Advertisers:
MasterCard, CBS, NECX, Zima, DealerNet, Internet Shopping
Network, Silicon Graphics, etc.
Comments:
Traffic will increase on this site since America Online took it
under its wing in June. GNN is slated to be key to AOL's Internet
services strategy.
CompuServe/Spry/The Internet Hunt
Basic Rates:
Lowest ad buy is $5,000 per week to sponsor a Weekly Clue.
Highest rate is $75,000 a month to appear on the homepage.
Package:
Varies depending on sponsorship program. Sponsor can decide on
ad duration based on weekly, monthly or full promotional programs.
Content:
Four-month long game where players search the Web for clues to
answer questions in order to win cash prizes.
Advertisers:
DealerNet, CMP, etc.
Comments:
Already distributed about 20,000 disks featuring the game at PC Expo.
I/Pro Systems will track game use and create player profiles.
Interactive Imaginations/Riddler.com
Basic Rates:
$6,500 for one month or $15,000 for three months to appear on trivia
category pages. Puzzle sponsor fees start at $350 (daily rate).
Package:
Varies depending on ad buy, but in addition. Ads are rotated through
two other pages.
Content:
Web game where players solve riddles in order to win cash prizes.
Advertisers:
Ameritech, Zima, Silicon Graphics.
Comments:
Players must go to advertiser's page to play the game. But, many other
Web games like this (e.g., The CompuServe Hunt) are bound to appear
giving advertisers a lot more options.
CMP Publications/Tech Web
Basic Rates:
Minimum three-month contract. Ad space available on homepage of publications
(Level 1) or editorial sections (Level 2). Rates based on number of placements.
Example:
$15,000 for one position on publication homepage.
Package:
Homepage Ad:
184W x 58H; banner ad 574W x 42H (all measurements in pixels).
65% premium applied to Level One TechWeb-only advertisers.
Content:
Features 16 CMP publications from Interactive Age to Computer Retail Week.
Advertisers:
DataGeneral, InfoImaging, networkMCI, Progress Software, Software.net,
Nortel, Novell, Synopsis, Progress Software.
Comments:
TechWeb has 40,000 registered users. Additional design of Web pages
available for $150 hour.
Time Warner/Pathfinder
Basic Rates:
$30,000 for gateway link.
Package:
Twelve-week rotation on popular sites.
Content:
Consumer magazines, ranging from People magazine to Time and Vibe.
Advertisers:
AT&T, GM, Saturn, Ameritech.
Comments:
Will provide demographic information, but not names.
Knight Ridder/San Jose Mercury News' Mercury Center
Basic Rates:
$200/day or $100/day contractual one-year commitment.
Package:
General rotation.
Content:
Primarily newspaper-based information, but expanding into more
general information.
Advertisers:
Ameritech, Del Monte, Netcom, IBM, Coldwell Banker, Wells Fargo,
Ricochet, Metrocom.
Comments:
Also featured on AOL. Starting April 17, began charging $4.95 per
month for access to some areas of the Web site. Other areas are free.
Electronic Newsstand
Basic Rates:
$825/month for homepage link; $450/month to sponsor a topic page.
Package:
Three-, six-, nine- and 12-month contracts.
Content:
Carries 280 magazine titles.
Advertisers:
Ford, Toyota, Vixa/Plus, Fidelity Investments. In talks with Stoli,
FedEx, Mobil.
Comments:
Newly expanded advertising after first two years. Package deals
available for multiple locations.
Prodigy/Prodigy Web
Basic Rates:
Ad space available on homepage and Best of the Net homepages.
$4,000 per week for main homepage (premium listing).
Package:
10% discount if advertiser links to Prodigy's AstraNet Web site.
Standard ads costs less, but only allow for text descriptions.
Content:
Numerous guides to Web sites. Categories range from family to entertainment.
Advertisers:
Zima (Coors), Rogaine, NECX Direct.
Comments:
High traffic area because it is the default homepage to Prodigy's browser.
Text-only ads are not compelling.
Infoseek Corp./Infoseek
Basic Rates:
Program One:
Flat rate from $7,500 to $15,000 depending on number of times ad appears.
Progam Two:
Advertiser chooses the number of hits on ad; priced at 10 cents each.
Package:
Each ad contract includes keywords, word(s) which advertiser selects.
When user enters in keyword, ad is linked to query return.
Content:
Subscription-based information retrieval database service.
Free one-month trial service available.
Advertisers:
Advertisers include:
Internet Shopping Network and Sun Microsystems.
Comments:
Keyword feature allows advertiser to qualify Web audience.
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http://www.1stchoicemall.com
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Contact us
E-mail at: ---------
1st-info@1stchoicemall.com
Phone/Fax/Answer Machine at: ------ (610)398-7299
Send Mail to:
"1st Choice Mall"
4653 Sieger Dr.
Orefield, Pa. 18069